Brow

The Best Brow Shape for Your Face

Throughout the years, brow trends wax and wane (skinny ‘90s brows, anyone?). But your best brows are the ones that suit your face shape —regardless of what’s hot this week on TikTok.

Not sure which is the best brow shape for your face? We’re here to help. It’s easy to identify your most flattering brow style by using a few general guidelines. The right brow care tools and products can help you achieve your best eyebrows yet. Ready to get started? No matter your face shape, your ‘good brows’ era begins now.

Brow Mapping 101 (for All Face Shapes)

When it comes to shaping your brows, a few basic rules apply no matter your facial geometry. The process of measuring your face to create symmetrical, balanced brows is called eyebrow mapping. This technique is easy to master — and a must before any brow grooming or tweezing.

To start the brow mapping process, you’ll need an eyeliner or eyebrow pencil. Hold the pencil to your face, and mark the following spots:

The inside of your brow should align with the bridge of your nose.
Your eyebrow arch should peak above the outside of your iris and lie on your brow bone.
Imagine a diagonal line tracing from the outside of your nose to the outer corner of your eye. The tail of your brow should reach this spot.

Identify Your Face Shape

Before analyzing your brows, determine your face shape: Is it round? Square? Heart-shaped? If you’re not sure, try these steps:

Pull back your hair. Use a headband or hair tie to move all your hair away from your face so you can better see the contours.
Take a selfie or look in the mirror. Stand in front of a well-lit mirror or take a clear selfie with your hair pulled back. Make sure you're facing directly into the mirror or the camera.
Identify key features. Look closely at the contours of your face and your facial feature proportions to one another:

Forehead: Is it wide or narrow? Does it slope or is it more vertical?
Cheekbones: Are they prominent or subtle? Do they appear wider than your forehead or jawline?
Jawline: Is it angular or rounded? Is it wider or narrower than your forehead?
Chin: Is it pointed, rounded, or square? Does it jut out or blend with the jawline?

Compare to common face shapes. Once you've identified the key features, compare them to common face shapes to determine which one closely resembles yours. Common face shapes include:

Round
Oval
Square (or Square Shaped)
Heart (or Inverted Triangle)
Diamond
Rectangle (or Oblong)

Keep in mind that your face shape might be a combination of two shapes or may not fit perfectly into one category. Focus on the overall proportions to determine your closest match. You can also ask a friend or your trusted brow artist to confirm the shape of your face.

Now that you’ve found your face shape, here are the best brows to pair with it.

Now that you’ve found these three key points, you can adjust your brows to flatter the shape of your face. You can tweeze hairs that overlap the boundaries, and use a brow pencil to fill in areas where needed.

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Best for a Round Face Shape: Arched Brows

A higher arch can help elongate a round face and add a bit of sharpness that complements the soft lines of your face shape.

Opt for brows with a slight peak at the brow bone. You can also brush your brows upward and set with brow gel to further sculpt your arch.

Expert tips:

Aim for high, angled arches to create the illusion of length and lift.
Avoid overly rounded brows, as they can accentuate the roundness of the face.
Extend the tails of the eyebrows slightly past the outer corners of the eyes to elongate the face.

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Best for a Rectangle or Oblong Face Shape: Straight Brows

Straight brows help to balance a long face shape by creating the look of horizontal width. A straight brow shape will have minimal arch. These brows look great with a fuller, natural width.

Expert tips:

Create horizontal lines to visually shorten the face.
Opt for straighter, flatter brows to balance the length of the face.
Avoid overly arched brows, as they can elongate the face further.

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Best for a Square Face Shape: Soft Brows

Soft, feathery brows without sharp angles beautifully offset a square jawline or forehead. Use a thin pencil or powder to softly fill in brows. A brow pomade or brow pen will give brows a look that’s too sharp.

Expert tips:

Soften angular features by opting for gently rounded brows.
Create a slight arch to add lift and balance to the face.
Avoid overly angular or boxy brows, as they can exaggerate the squareness of the face.

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Best for a Heart Face Shape: Rounded Arch

A heart-shaped face is wider at the forehead and comes to a point at your chin. Softly rounded arches counter this face shape’s angularity.

Expert tips:

Balance a wider forehead with softly arched brows.
Keep the brows well-groomed and proportionate to the width of the forehead.
Avoid overly thin or sharply angled brows, as they can make the forehead appear even larger.

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Best for an Oval Face Shape: Soft Arch

Lucky you — oval face shapes are the most balanced and look great with a variety of brow shapes. Choose the one that suits your personal style.

Expert tips:

Oval-shaped faces are versatile and can work well with various eyebrow shapes.
Maintain a soft arch that follows the natural curve of the brow bone.
Avoid overly thick or thin brows; instead, opt for a moderate thickness that complements your features.

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Best for a Diamond Face Shape: Curved Brows

A diamond face shape is characterized by sharp cheekbones, a narrower forehead, and a chin that comes to a point. Curved brows can help give this face shape softness and balance.

Expert tips:

Soften the angularity of the face with gently curved brows.
Aim for a moderate arch to add definition to the brow bone.
Avoid overly angular or overly rounded brows, as they can accentuate the width of the cheekbones.

Make the Most of Your Natural Brows with These Brow Grooming Tips

No matter their shape, the most flattering brows are healthy brows. Keep yours strong, supple, and luxurious with these tips:

DO use a brow serum daily. Choose a formula with ingredients like peptides, biotin, and vitamins to help strengthen and enhance your natural brows. Our RevitaBrow® Advanced is a great option.

Our formula is physician-developed and clinically tested. It also has won Allure’s Best of Beauty Award an incredible 11 times in a row.

DON’T overpluck your brows. When it comes to tweezing, less is more. If you use a magnifying mirror while plucking your brows, take a look from farther away after tweezing a few hairs. This way, you won’t accidentally remove too much hair.

DO choose makeup that conditions while you wear. Many makeup formulas can be drying to brows, particularly waterproof products. Instead, choose color cosmetics that include conditioning ingredients like vitamin E and peptides. Our Hi-Def Brow Gel and Hi-Def Brow Pencil nourish your brows while creating the perfect look.

DON’T use harsh products. Be cautious when using skincare products, especially those containing harsh exfoliation ingredients like acids, near your eyebrows. These can cause irritation and dryness, leading to eyebrow hair breakage.

DO nourish your brows with a reparative treatment. If your brows are damaged or dehydrated, our Lash & Brow Masque can help. This formula restores hydration to brows in a single use, leaving them soft, shiny, and flexible.

DON’T fall for unproven remedies. Castor oil is a popular natural remedy that's often recommended for promoting eyebrow growth. However, there’s limited evidence to show that it works. It can also cause an allergic reaction or irritation in people who are sensitive to it.

Still not sure? Consult with a licensed brow technician who can help set you on the right path to achieve your very best brows. Visit our salon locator to find a brow expert in your area.

Conclusion: Your Best Brows Are Uniquely You

Choosing the right brow shape for your face is essential for timeless beauty. Instead of following trends, focus on enhancing your natural features. Learn how to map your brows and identify your face shape to find the perfect match. Whether your face is round, square, heart-shaped, oval, or diamond-shaped, there's a brow shape that suits you.

Remember, the best brows aren’t just a trend — they’re a reflection of your individuality and confidence. Embrace your natural beauty… and your natural brows.